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Discovering Dublin & Jameson Whiskey: Part 1

March 28, 2013 in Events, Reviews

The other day I was putting clean glasses in my cupboard and noticed a Jameson rocks glass at the very back. How it got there, I have no recollection. Likely pilfered from a pub by myself or friends, it must have been sat there for ages without going noticed.

This is, for me, how Jameson whiskey itself has been until recently. It’s one of those ubiquitous brands that is so massive it’s ever-present on store shelves and in advertising, but it’s not one that I have personally connected with.

Back in December, I wrote about how that can sometimes happen with other major global whisky brands, such as Glenfiddich – gargantuan in reach but one I’d forgotten to come back to as I searched for the rarer, stranger, more hidden-away drams.

So when I was recently offered the chance to head to Dublin with the brand to learn more about its history, releases and cultural placement in Ireland for Jameson Live, I agreed to get on board and fill in a gap in my whisky knowledge.

What I discovered – and which the Edinburgh Whisky Blog chaps also speak about succinctly in their trip review here – was that Jameson has managed to do what other whisky brands are only just looking into: connect with a younger audience and make whisky (or whiskey) very cool. The only ones I’ve seen trying to do that from the Scotch world are Monkey Shoulder and Auchentoshan.

Jameson Live concert

Jameson Live concert in Dublin

Now, I know what some of you may think: I was on a press trip and, therefore, may have only seen the ‘chosen’ points of view. There is that, I agree, but it was hard to deny as I watched hundreds of twenty-somethings rock out on St Patrick’s day with Jameson cocktails to think the brand wasn’t doing this well. Whether that’s a good thing or not, I leave up to you to decide.

But, getting back to the review itself, the weekend was a whirlwind of events and tastings, many of which are a slight blur. Again, my fellow-travelers Lukasz and Graeme deserve a mention here for their awesome ability to live-blog it all. As such, I shall not discuss everything, otherwise we’ll be here for ages.

Old Jameson distillery

But, it’s always good to start with a little bit of background. If you didn’t know already, Jameson is not actually distilled in Dublin. The capital city is home, instead, to the Old Jameson Distillery which was built in the late 18th century by founder John Jameson. It is now a stunning, wood beamed, stone-walled, interactive visitor centre and by far the most modern I’ve ever seen; given the queues for tours were seemingly never-ending it’s obviously one that many people are keen to take in, even if they won’t get the chance to walk around a working distillery.

Jameson is, in fact, distilled now at Midleton Distillery near Cork, about two and a half hours south west of Dublin. It is owned by Irish Distillers (owners of the single pot still brands from Midleton like Yellow Spot and RedBreast) which is itself a subsidiary of Pernod-Ricard.

We started the weekend off by heading to a workshop with David A Smith, a glass artist from Torquay who creates incredible gilded artwork on glass and mirrors using things like 20k gold and silver nitrate. He designed this year’s Limited Edition Jameson bottling, which he showed us the original drawings for here.

The artist, who has recently collaborated with musician John Mayer to design his new album cover, is one of a handful left in the world who can do this tricky Victorian style of artwork. The finalised version of the drawing, above, went on to be duplicated and printed (in a screen-printing style) onto the St Patrick’s Day Jameson bottling, shown at the start of this piece. It is available globally (bar the US) and in travel retail. David also designed a mirror for Jameson, and showed us how he applies gold leaf and colours to a mirrored surface, shown below.

That evening, we headed out to Damson Diner, where the head bartender made us a gorgeous whiskey sour made with Jameson that had been infused with ginger and lime for three months – it was spot on and showed a great way to use the company’s mainstay blend to make a sharp, refreshing cocktail with loads of depth. Afterwards, on a tour of some of Dublin’s hottest bars, I sampled some of my favourite Midleton drams yet again (Yellow Spot and Green Spot) and refreshed with a few Jameson cocktails, before realising that it was time to call it a night as the sun was soon planning its ascent.

In part 2, I get the chance to sample Jameson’s various offerings neat in a tasting and see how the brand has aligned itself with a new generation of whiskey lovers.

 

 

Auchentoshan: Switching Shores

March 23, 2013 in Events

Calling all creative bartenders: the Auchentoshan Switch is back!

If you’ve not heard of the programme before, it goes something like this: one talented bartender from the UK, Sweden or Germany will win an all expenses paid two-week stint in New York to train at leading bar The Dead Rabbit while a bartender from North America will get a two-week placement at Old Street’s The Nightjar.

Nightjar Bar London

Launched recently at the central London venue, the competition is meant to show off the skills of the best and brightest on each side of the pond. On the night of the launch, attendees were treated to a whisky tasting by brand ambassador Zoran Peric and a few cocktails including one by Martin Ball, the UK winner of the last Switch competition, which happened in 2011.

So, how do you get a chance to switch your shoreline for a couple of weeks?

Simply put on your thinking hat and come up with a cocktail using the Auchentoshan Three Wood as its base that you think will most impress judges.

Next, upload the recipe and image of your shiny creation to this site here by the 12 July.

Judges will choose the semi-finalists who will be asked to participate in regional heats in their respective countries. The winners of the heats will then go onto the European and North American finals where the two winners will be selected.

The winners will head off to their new venues in early 2014.

So, if you think you’ve got what it takes to take-on an Auchentoshan cocktail and shine in some of the world’s top bars, then get mixing!

For more information, and to enter Auchentoshan Switch, head to: www.auchentoshan.com/switch.

Auchentoshan Whisky: 1979 & Valinch

December 14, 2012 in Reviews, Uncategorized

I love getting packages in the post – and even more so, I love when they have a certain Alice in Wonderland characteristic to them.

The latest example of this intriguing display was when I opened up a packet to find this inside:

Being very keen to follow the “Eat Me” and “Drink Me” tags thoroughly I got to work tasting the two Auchentoshan samples included – the 1979 Oloroso matured cask and the Valinch 2012 – and sampling the fruitcake hidden beneath the purple tissue paper.

I started with the Valinch. This style was launched last year for the first time and they’ve brought out a new edition this year. There are 2,000 cases sold globally – not a teeny release but not massive either.

It is a non chill filtered whisky aged in first-fill North American ex-bourbon oak casks. It has no age statement.

On the nose, it is very gentle and delightfully well balanced – nothing overwhelms but it smelled delicious. Hints of lemon detergent, vanilla, orange and oak drifted through for me. It was very appealing if you like a gentler dram that smells as if it’s going to have some body behind it.

The palate had an overwhelming sweet citrus note to start, something like candied oranges that have been baked in the oven. This was followed by toasted oak, baked cinnamon, and Haribo sweets. It had a lot of body and finished on a salty note.

When combined with the fruitcake, more spiciness emerged on the palate from this one.

All in all, tasty and appealing – it’s not a peat monster or a sherry bomb, but has more character than some straight oak casked whiskies that can flatline a bit at the finish line.

It’s priced at a very reasonable £36 (or so) so could make a good Christmas present for someone who likes this type of whisky.

Then I moved onto the quite different 1979 Oloroso release, a 32-year old whisky that spent its entire life in first-fill Oloroso sherry butts. This one is a wee bit more pricy – okay, a lot more at £350 as only 1,000 bottles of it will be released globally.

On the nose, I found this to be very appealing as I’m not a massive fan of the sherry bomb. While it’s got the rich, plummy notes of a sherried whisky, it’s not overly intense. There was a real chocolate note and something slightly herbal (a sweet, woody herb like thyme or rosemary), along with butter and brandied raisins.

Moving onto the palate, my first thought was cologne with an undertone of black cherry. This was followed by soft Australian licorice, wood and nutmeg (lots of nutmeg) to finish.

With the fruitcake, the whisky was more full-bodied and intense – a great pairing and a great whisky.

 

Tea for two and two for whisky!

November 30, 2012 in Uncategorized

The whisky world puts on innumerable opportunities for people to get out there and taste great drams. But one I came across recently really caught my eye – a Ladies Afternoon Tea and Tasting.

Hosted by Auchentoshan, the event takes place at the distillery – just outside of Glasgow – on the 8 December. Leading the tasting will be the fantastic Rachel Barrie, Morrison Bowmore’s master blender.

I spoke with Anne Kinnes, the operations and development manager for Auchentoshan’s visitor centre, who told me the event is a part of a series of tastings to help boost visitor numbers to the distillery.

“We are trying to encourage all locals in and around Glasgow to come to the visitor centre and see and participate in our events. This is just one of a whole series of events this year,” she said.

However, she added that holding a women’s only event was inspired by a similar tasting held in June during the distillery’s festival. If it is popular enough this time, it may become a staple event on the centre’s calendar.

The day will include a set of whiskies to try, which will be matched with both savoury and sweet foods, helping to show the diversity of whisky. Women will also be invited to become one of the Auchentoshan Ladies.

So ladies – if you’re in the Glasgow area, why not check out what Auchentoshan has to offer, learn a thing or two from the masterful Rachel Barrie and try some lovely sounding food? If I lived nearby, I’d definitely be there!

For more information and to book tickets, call the visitor centre on: 01389 878 561.

Miss Whisky speaks to Rachel Barrie

July 6, 2012 in Uncategorized

 

In the latest Whisky Women interview, I speak to industry legend Rachel Barrie,  the Master Blender at Morrison Bowmore. In the full interview – found here -  she talks about her longtime love of whisky, what makes her proud and what memory of whisky drinking burns strongly in her mind.

Whiskies for Beginners (in time for Burns Night)

January 24, 2012 in Uncategorized

Robbie Burns, the 18th Century Scottish Bard

Over the past few days, the whisky Twittersphere and blogging world has been all a flutter discussing who is doing what for Burns Night – there will be whisky tastings, whisky pairing dinners, dancing and much addressing of the Haggis all celebrating the Scottish Bard, Robbie Burns (for more info, see here). But, the 25 January celebrations are not as well known to those that are: a) living outside of the UK; or b) non-whisky drinkers.

But here at Miss Whisky I’m all about converting new people to the drink all over the globe. So, with that in mind, I started thinking about what whiskies are great to get beginners going in time for tomorrow’s celebrations – or at anytime in the future!

As such, read on about some of the best whiskies I believe might just get your taste buds and your heart firmly in the whisky fan club!

The Blend: Grant’s Sherry Cask Finish:

You may know Grant’s as a cheap, run-of-the-mill blended whisky. But, the company is much more interesting than a first presumption might allow. To start, Grant’s (or William Grant & Sons) is still a family-run business, despite its status as a global giant selling 54 million bottles yearly. Also, its portfolio includes a whole range of whiskies, which are more carefully crafted. And finally, the Sherry Cask Finish is a well-made blended whisky and an affordable place to start for someone new to the drink. Unlike some of its off-licence brands, this has been matured in Spanish Oloroso sherry casks for four months after its initial ageing to level out the bite and add a softer, warmer flavour to the finish. Think: rich pudding fruits, vanilla and subtle oak. It’s an easy-drinking blend to get a beginner started and comes in at an affordable £20 or less in most shops.

The Traditionalist: The Balvenie DoubleWood:

The Balvenie is big on pride of craftsmanship. It runs awards to celebrate people still creating products by hand and anyone from the distillery or representing it will wax lyrical about how much work is put into making this whisky in a traditional way. The distillery grows its own barley and uses the old floor malting technique (whereby the barley to be used in the malt is germinated for a week on a stone floor at the distillery). All this work produces, not only, a lovely story but a lovely whisky. The DoubleWood is just one of the company’s many expressions, but it’s a great starter single malt because it combines the flavours of both bourbon (from the ex-bourbon casks it’s aged in) and sherry (from the ex-sherry casks it’s finished in) to give a greater depth of taste. It’s very smooth, with hints of nuttiness and spice, with a long finish on the tongue. It varies in cost from £29 to £33.

The Triple Distilled: Auchentoshan Three Wood:

Taking that idea of multiple cask flavours one step further is this bottling from Auchentoshan (pronounced: AW-KEN-TOSH-AN). The Lowland company triple distills all of its whiskies – which means it goes through the distillation process three times, creating a very smooth whisky and helping to eliminate that alcoholic bite that puts many first-timers off of whisky for life. But, it’s the Three Wood that is a great place to start when discovering this brand because, not only is it triple distilled, but it is also matured in three different casks: American Bourbon, Spanish Oloroso Sherry, and Pedro Ximénez Sherry. This results in a lip-smackingly rich golden-brown whisky, with notes of raisin, brown sugar, hazelnut and caramel. Delicious! It costs from £34 to £42 from whisky shops.

The Classic Malt: Oban, 14-year old:

You may not have heard of Oban but it’s a great little dram for tasters looking for something a bit more special without breaking the bank. Oban is one of the six classic malts, deemed so in the ’80s by United Distillers (now a part of Diageo Scotland). Hailing from the western Highland region, Oban is a light and refreshing yet complex whisky. It has hints of smoke on the nose, but is a mouth-filling, citrusy-sweet dram on the palate so it doesn’t overwhelm someone new to the drink. This one retails at a price of between £34 and £40.

The Outsider: Penderyn Peated:

Now, it’s not only the homeland of Robbie Burns that produces whisky in the UK. In the past few years, both the Welsh and English have gotten into the business and started making their own. Penderyn is the only distillery in Wales and was launched in 2004, winning numerous awards around the world since. The company produces three expressions: the Single Malt, the Sherrywood and the Peated. The latter is a great example of a whisky that changes perceptions about the “smoke factor” of the drink to newcomers. The thing is, most people believe an overpowering smoke smell and flavour is what dominates the majority of whiskies. But, in actual fact, while there are extremely smoky (or peaty) whiskies out there – such as ones originating from Islay like Ardbeg or Laphroaig – many more take on much lighter flavours. The Peated expression from Penderyn is a perfect whisky to try if you’re interested in sampling a smoky whisky without feeling like your taste buds have been blown out. Unlike most peated whiskies, Penderyn does not dry its malt over top of peat bricks heated by fire, which is the traditional way of imparting this flavour into whisky. Instead, it takes old casks that have already housed peated whisky, and matures its spirit in them to give a much subtler note of peat. This creates a highly flavourful, oily, smoky whisky without too much bite. The style has won it many awards and many more fans, and retails at between £37 and £40.

Perfect Pairings

November 29, 2011 in Uncategorized

At a recent tasting, the speaker said he tends to be loath to host whisky and food tastings because of the simple fact that whisky can taste so differently to each person and he does not like to prescribe exactly what will or won’t work well together.

I was intrigued by this statement but realised it made complete sense – after all, where one person might taste fragrant roses in a lovely scotch, another gets subtle notes of horse manure. Different strokes, for different folks.

So, it was with an open mind that I headed to Atul Kochhar’s lovely Berkeley Square restaurant Benares recently to taste some Indian food and pair it with whisky.

Bar manager – Giovanni Spezziga – takes pride in the quality of whiskies he makes star at the bar and on the restaurant’s “whisky trolley” which gets wheeled out to guests at the Michelin star restaurant when they have finished up some tasty treats.

The whisky trolley at Benares

However,  the restaurant is also trying to highlight that whisky is not only an after-dinner drink, but one that can be paired to match the spicy, rich flavours of its Indian food just as well.

“Our food is very complex so our whisky is too,” said Spezziga.

Added to this, Spezziga has also recently brought in two of the Amrut whiskies – the classic and the peated styles – to promote the Indian influence further.

“I thought, ‘Wow’. I was really surprised [at the Amrut] so I have started to suggest it to our guests,” he said.

Food and whisky: high scores all around

On my menu for the day was a potato cake, tandoori chicken, paneer with apricot sauce and a vegetable samosa with a tamarind sauce. We matched these up with a Glenmorangie, the Auchentoshan Three Wood, the Balvenie DoubleWood and the two Amrut whiskies. Finally, there’s a cheeky Manhattan made with the Amrut Peated, the stunning Cocchi Vermouth di Torino, and a cherry marinated in orange, cherry wine and anise – can you say: YUM!?

For the most part, the whisky went well and helped eke out further flavour from the food – the only time it didn’t happen was with the potato cake, which was a bit too light to do much with the Glenmorangie. But my favourite, by far, was the vegetable samosa with tamarind sauce, matched with the Balvenie DoubleWood. The sharp sweetness of the tamarind, along with the cumin spiciness of the samosa, worked beautifully with the sherry and cinnamon notes in the whisky. Parfait!

Next year the restaurant hopes to start doing some whisky masterclasses and to create a whisky and food matching menu to show off just how well the two foods go together. And after tasting the flavours, I could understand it: the powerful, spicy richness of Indian food with its cumin, coriander, ginger and tumeric, along with the spicy, oily full notes of many whiskies do seem to blend very well.

But, then again, that’s just Miss Whisky’s opinion – she says: go out and try it yourself and let her know what you think!

 

 

Auchentoshan Presents…a new angle

November 23, 2011 in Uncategorized

I’m a big fan of whisky companies that work to get a younger or more diverse crowd involved in becoming whisky converts. After all, if you get people loving whisky in their early 20s, you’ve likely got a long, long time to have them as a consumer and it helps to spread the news that whisky is rather great.

As such, I’m always on the hunt for whisky companies doing something a bit different – without being cheesy or diminishing their product.

So, I was very excited to recently attend an event with Auchentoshan that was attempting to tap straight into that “younger” audience in a very funky way. Their Auchentoshan Switch programme – which saw cocktail masters from across the UK compete to make the best Auchentoshan drink and win a trip across the pond to New York for a 14-day stint at top bar, Apotheke – got a seriously crafty and quirky crowd involved. The event – housed in a chic Shoreditch warehouse called the Village Underground - was full to the brim with artsy, in-the-know 20- and 30-somethings. The company served up its classic and three-wood versions to eager patrons, while up and coming band, Russell Swallow and the Wolf entertained and a painter made a lovely piece of artwork to raffle off on the night.

 The night was also about showcasing its Auchentoshan Presents project: this brings together anything unique – from bands to artists and chefs – and highlights what they are doing in a space where Auchentoshan is also served. 

Hannah Fisher, the company’s brand manager, said the project is all about getting younger, fresher faces involved and interested in whisky.

“We want to challenge people’s perceptions about malt whisky. Fifteen to 20 years ago, the wine industry was doing the same thing,” she explained.

The project has also seen the whisky show up on  tables at a Shacklewell Nights event. The hidden dining venture creates pop-up dinner events across London and has been incredibly successful. Auchentoshan pairing with this leader in the UK foodie world, to me, shows they’re on top of their game in attempting to access a new group of potential dramming converts.

Getting people to give it a go, says Fisher, is the key.

“We know that people will love it when they try it. But how do we reach that group? That’s the question,”she adds.

I’m excited by what they are doing because it is kind of what I’m after here at Miss Whisky – getting this lovely drink out to a wider, more diverse (and young) audience. I hope more will see the benefits in this and I’m eager to see what will follow…